MISSION, VISION, VALUES, GUIDELINES

Company mission
We always insist on improving product quality and service through technological innovation. We strive to practice the belief of "creating value for customers, creating opportunities for employees, creating profits for shareholders and creating wealth for society", and strive unremittingly to create harmonious living space and realize great ideals.

Vision of beauty
We are committed to becoming a leader in optical measurement industry and a world-renowned brand.
We will continue to raise our horizon, look at the world, take the concept of global management as a guide, aim at leading international enterprises, constantly innovate, deepen reform, cultivate talents, and create a value chain of enterprises with global advantages.

Core values
People-oriented: everyone is a talented person; respect ability, provide opportunities; return and contribution match; lifelong learning, continuous improvement.
Rational Pursuit: Rather slow one step, two steps, not half step wrong; Pursue sustainable development; Solve problems in development.
Change and innovation: dare to self-denial, self-motivation; dare to try, continuous improvement; pursue excellence, unwilling to commonplace.
Authorized management: highly unified responsibilities and rights; full authorization, strict supervision; hierarchical decentralization, results-oriented.
Collaboration and sharing: mutual trust, initiative to assume responsibility; communication and cooperation, complementary coordination; value-oriented, benefit-sharing.

Operating criteria
Basic principles: centralization, orderly decentralization, orderly authorization and proper use of power.
Development concept: harmonious development, scientific development, effective development and coordinated development.
Decision-making principles: respect facts and data, follow the wise and not follow the crowd, democratic decision-making, authoritative management.
Mechanism building: target responsibility system, interest traction, rolling assessment, stimulating vitality; using mechanism to identify talents and develop talents.